Photo by Jekkyl

If you’ve been wondering why your blog or website hasn’t been growing as quickly or steadily as you hoped, you might be encountering one (or more) of the five barriers to success. So far, I’ve covered two parts:

1. Content with a lack of significance for its target audience.
2. A lack of diverse entry points to the site.

In this post, I’ll be discussing the third barrier to success: a badly defined (or un-defined) target audience.

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Photo by *L*u*z*a*

If you’ve been wondering why your blog hasn’t been growing as quickly or steadily as you hoped, you might be encountering one (or more) of the five barriers to success. So far, I’ve covered part one: content with a lack of significance for its target audience.

In this post, I’ll be discussing the second barrier to success: a lack of entry points to your blog — with some pointers on how to overcome this barrier.

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Photo by a4gpa

Unless you’re blogging about Mexican Walking Fish (who’ve been trained to fight in the Greco-Roman Wrestling style) you can bet that your niche is pretty crowded. If you’re blogging about personal finance, technology, blogging or making money online, the sheer number of peers and competitors can make standing out seem impossible.

While many have argued that blogging in a crowded niche makes things unnecessarily difficult, I disagree. Sure, being the first blog to cater to the needs of an under-served audience is very useful, but few under-served niches remain. Let’s deal with reality. Most niches are crowded. And there’s nothing wrong with that.

In this post, I’ll explain how you can leverage a crowded niche for maximum benefit.

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Photo by Frabuleuse

Each weekend for the next five weeks I’ll be posting about one of the 5 barriers to success. If your blog is growing too slowly, if you’re rarely receiving comments or blogging feels like shouting into an empty valley, I hope this series will help you identify what isn’t working — and change it for the better.

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Photo by Hamed Saber

There are two reasons why I’ve used the above title for this post. Firstly, it’s a follow-up to my article on How to Get 1,050 Subscribers in Three Months. Secondly, because my new blog, Anywired, reached 1,100 subscribers five days after its launch on Thursday.

This post contains everything I’ve learned about starting a second blog while using your first blog, connections and profile as a platform to launch it from. If you take only one thing away from this post, let it be this point: your first blog is always the hardest. It only gets easier after that.

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