Photo by *Dario*
The marketer’s daydream is to ‘evangelize’ products and brands — to create customers who are passionate about what the marketers are trying to sell. When it comes to blogs and websites, having a passionate readership is just as valuable.
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Photo by aussiegall
It’s the ability to make audacious promises, and to back them up.
Content that doesn’t just promise to make us a bit better at the things we do, but a lot better. And then delivers.
If anything, the single failing of bloggers and webmasters is modesty. We underestimate what our target audience wants and what we’re capable of giving them.
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Photo from the Four-Hour Work Week Blog.
Everything you’ll learn about blogging or running a successful website, you’ll learn from someone else: either by reading how-to articles, observing the mistakes and successes of others, or by observing your readers and how they react to your blog.
The second element — learning by example — has the potential to impart more knowledge and important lessons than (potentially) any other source. In this post, I want to share seven lessons I’ve learned from best-selling author Tim Ferriss (author of The Four-Hour Work Week) and his blog, and how you can use them to your own benefit.
Whether you’re a fan of the blog’s author or not doesn’t really matter. What matters is that it’s a blog which has grown entirely through a strategy of content that’s value-packed for its target audience. It’s also a good opportunity to see The Matrix model in practice.
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Photo by Computer Science Geek.
To finish the trio of posts on the importance of value (for now) I want to put forward the argument that you can value-add every type of content you produce, from news to links.
Earlier in the post series I explained why I believe value rules the attention economy and secondly, how to harness value to grow your blog or website.
I have no doubt that throughout the series some of you were saying: “That’s all well and good, but what about content that is deliberately intended to be short and pithy, rather than value-packed?”
In answer, I want to suggest that even short and pithy content, news, or content pointing elsewhere, can be value-added. Here’s how.
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In my last post — why value rules the attention economy — I argued that concentrating value is a wise growth plan in the Web 2.0 era. Though a number of readers disagreed with some of the extra points I made, people did seem to respond well to the idea of creating value-packed content.
I do plan on addressing some of the concerns raised in future (particularly in the area of grassroots growth vs. social media), but in this post, I want to share some advice on making every post you write more valuable.
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