Photo by mikebaird.

The term ‘social media expert’ has been the subject of a lot of talk and a lot of controversial articles lately. People have written about the different types of social media expert, whether it’s OK to call yourself a social media expert and outlined who they believe are (and are not) experts in social media.

The term has never been more commonly used. This is probably because an entire industry has bubbled up around people creating businesses and services springing from their claimed expertise in social media. There are a lot of good people in this industry and there is a lot of good work being done.

What I’d like to do in this post, though, is get people thinking about whether it is actually possible to be a ‘social media expert’. As the title of this post suggest, I believe it isn’t. Here’s why.

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