Mar 6, 2008
Creating Sidebars That Work

Photo by pingnews
The humble sidebar is almost as old as the web itself, but its true importance is often underestimated. And, let’s face it, it’s very easy to do badly. In an effort to create a sidebar that does everything at once, many people end up creating sidebars that are hardly usable. Too much information causes information overload.
The problem hasn’t arisen because we’re all user-interface dunces. In truth, it’s a simple matter of perspective. As bloggers and webmasters, we created our sidebars and thus know exactly where to look for everything. Because we have important pages bookmarked and generally don’t pour over our own archives, we may rarely need to interact with what we’ve created.
Without being able to look at our design with the fresh eyes of a new visitor, it’s very hard to know what works and what doesn’t. In this post, I want to get inside the mind of a new visitor and prospective loyal reader, and explain how to create a sidebar that works.
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Feb 13, 2008
Cream of the Crop: Six Cutting-Edge, Minimalist Wordpress Themes

Photo by feaverish
These six themes are at the forefront of modern, minimalist, typographically interesting Wordpress theme design.
I’ve moonlighted as a blog designer, a design consultant and write design reviews every week at ProBlogger. I write on usability, simplicity and minimalism in design. This stuff is important to me, and my criteria for good blog design is difficult to meet. Yep — I’m picky and proud of it.
There are thousands of free Wordpress themes available, and of those thousands, I’ve seen hundreds. Of those hundreds, I would only use a few. Less than ten, in fact: themes I consider simple, usable, elegant, modern and uncluttered. Themes that emphasize what’s important and de-emphasize what isn’t.
If you’ve been thinking about a redesign for your Wordpress blog (or are open to the possibility in future), I’d recommend any of these themes. If you have some knowledge of code, I’ve suggested the customizations I would make to optimize each theme for usability and readability.
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Feb 1, 2008
Spinning Plates: How to Succeed With Multiple Projects

Photo by Aidan Jones
It’s been almost a month since I launched blog #2, Anywired. Having never maintained two blogs at once before, the last month taught me a lot about managing multiple commitments: more than one blog, freelancing and the negotiation of even more projects.
In this post, I want to share everything I’ve learned about successfully managing multiple projects (for you, this might be running more than one blog, more than one business, or more than one freelance project), from the planning to the execution stage. I’ll talk about time-splitting, leveraging, batching focus and my new favorite word, elimination.
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Dec 27, 2007
Archives Suck (and 3 Ways to Save Them)

Photo by pingnews
For a static page to become an Archive, it needs only to link to all the content you’ve written.
Despite the freedom of this definition, the archives attached to most blogs or websites are useless to 99% of its visitors.
If you follow the standard ‘months as categories’ model, where clicking on a month will open up all the posts produced during that month, it can only ever be useful to a small percentage of visitors (who either want to read through all your posts or who are, for whatever reason, interested in posts from a particular time-frame).
For many, a crippled format ensures only a tiny fraction of visitors ever interact with the Archives page. It doesn’t have to be that way. In this post, I want to explain three simple methods you can use to craft an archives page that will serve as a key conversion point for new visitors — and a place where loyal visitors become more loyal.
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Dec 7, 2007
Usability is a Conversation

Photo by kalandraka.
Making your site more usable is really the art of making it easy for visitors to do what you want them to do.
Whether that’s coming to grips with what your site is about, commenting, subscribing, contacting you or buying your product, usability gets results.
“Usability” can seem like a pretty abstract term, though. What does it really mean? What does it involve? How do I get it? Do I have it already?
In this post, I want to discuss just how useful it is to think of your site’s usability as conversational.
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