Create a Word-of-Mouth Rush with ‘Street-teams’
Photo by notsogoodphotography.
For a number of years bands have been using the web to create ‘street-teams’ – exclusive groups that turn fans into promoters. In exchange for spreading the word about the band, fans in ‘street-teams’ would get early notice about ticket sales, discounts on merchandise and other bonuses.
This might seem irrelevant to the usual scope of this blog, but I think the ‘street-team’ concept can be powerfully adapted to building your own audience in areas far outside the music industry. By giving your biggest fans the tools to spread the word about you and rewarding them for doing so, you can create a powerful grassroots promotional machine for your work.
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