Photo by Libertinus

As I write this, it’s a Friday, and I don’t expect anyone to see this post until roughly six days from now. I have another post to write after this one, but if I don’t finish it tonight, I have plenty of time to do so. I can take as much time as I need to say exactly what I want to say.

It took months for me to develop the habit of writing posts in advance, but it’s now something I would recommend to anyone for all non-news and non-time sensitive content. If you’ve been meaning to develop the habit but haven’t yet been able to do so, resolve to start from now. It is the single best thing you can do to improve the quality of the content you create. Perhaps more importantly, it will take a big chunk of stress out of your content creation routine.

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Photo by *Dario*

The marketer’s daydream is to ‘evangelize’ products and brands — to create customers who are passionate about what the marketers are trying to sell. When it comes to blogs and websites, having a passionate readership is just as valuable.

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Photo by aussiegall

It’s the ability to make audacious promises, and to back them up.

Content that doesn’t just promise to make us a bit better at the things we do, but a lot better. And then delivers.

If anything, the single failing of bloggers and webmasters is modesty. We underestimate what our target audience wants and what we’re capable of giving them.

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Photo by Computer Science Geek.

To finish the trio of posts on the importance of value (for now) I want to put forward the argument that you can value-add every type of content you produce, from news to links.

Earlier in the post series I explained why I believe value rules the attention economy and secondly, how to harness value to grow your blog or website.

I have no doubt that throughout the series some of you were saying: “That’s all well and good, but what about content that is deliberately intended to be short and pithy, rather than value-packed?”

In answer, I want to suggest that even short and pithy content, news, or content pointing elsewhere, can be value-added. Here’s how.

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Photo by ?mrhappy?

In my last post — why value rules the attention economy — I argued that concentrating value is a wise growth plan in the Web 2.0 era. Though a number of readers disagreed with some of the extra points I made, people did seem to respond well to the idea of creating value-packed content.

I do plan on addressing some of the concerns raised in future (particularly in the area of grassroots growth vs. social media), but in this post, I want to share some advice on making every post you write more valuable.

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