Just a quick addendum to an earlier post, Rethinking Links, where I discussed new ways to handle link ’round-up’ content. Courtesy of ScottBerkun.com comes TrueHoop Tuesday Bullets at ESPN.com. This format uses bullet points to discuss ideas and events while working the links into the coverage. I particularly like this method because it focuses mainly on the ideas and meaning behind the links, and places them in their wider context.

See it: [Tuesday Bullets].

This week I want to take a look at Boing Boing, one of the most popular and profitable blogs in the world, and work out what makes it tick.

I’ll be discussing the content elements which have helped make Boing Boing so popular, and most importantly, explain ways we can adapt these strategies to our own content.

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This week I want to take an in-depth look at Freelance Switch, a blog for freelancers. I think this site is worth examining because it’s experienced the kind of rapid growth we all dream of: from 0 to more than 10,000 subscribers in under four months.

I’ll be looking at the site first and foremost from the perspective of a reader, because I think getting inside the minds of readers is one of the best ways to discover what works and what doesn’t work about your site.

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