One of my new favorite voices in blogging and social media is Gary Vaynerchuk. If you’ve never seen any of his videos, here are three that every blogger should watch (1, 2, 3). Interestingly enough, he’s a passionate speaker who consistently restates something both very true and very obvious, yet very ignored: success with blogging, social media and online entrepreneurship is all about ‘hustle’, in other words, hard work, persistence and most importantly, sacrifice.

The point that inspired this post was made at 12mins 15secs in Gary’s recent Web 2.0 Keynote in NYC, where he suggested that an online entrepreneur who wanted to be successful should be prepared to work on their business from 7pm to 2am every night. The audience laughed as if he’d made a joke, but Gary’s face was a picture of seriousness. “It’s not going to happen if you do it any other way!” he said emphatically. Of course, the hours between 6pm and 7pm could be designated ‘family time’ in this fictional schedule. But that’s still 1 hour family time, 7 hours work time (15 if you count the day-job). That’s also five hours sleep every night if you have to get up at 7, and assuming you don’t need any wind-down time before stumbling from the computer to bed. I know whenever I tried this I had emails dancing before my eyes.

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