Photo by Athena’s Pix.

I read an interesting piece by Steve Rubel, a voice in social media that I admire and respect very much, called ‘Why Text Remains King of the Web‘. He argues that, as much as video is booming, text is the stronger medium. Text brings search traffic, videos don’t do this so well. Text is scannable, video is not. You can get away with browsing text at work, but it’s much harder to get away with watching video. Text plays nice with mobile devices, video does not… and so on. All very good points.

Although I’m not a video blogger, I do see video as the next frontier of web content. I also think Steve’s depiction of video is a little one-dimensional. Text certainly has a few things over video, but video has a few things over text as well. These things are not inconsiderable.

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