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I am always the first person to advocate studying blogs you admire to learn their techniques. I’ve dedicated a lot of time to spreading the word about blogs that are doing things right, and how you can emulate them.

But in this post, I want to talk about how we can learn what no to do from the evolution of popular blogs. Because they’ve learned from their mistakes, we have the opportunity to learn without ever having to make the same mistake they did. I’ll show you how, here.

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Photo by Irargerich

(If you enjoy this blog, there’s some big news at the end of this post.)

The best thing about the internet is the wealth of free, in-depth information on almost any topic. If there’s something we want to do, but don’t know how, the internet is often the first place we turn - and so it should be. The rising class of self-taught experts is impressive to behold, and the number of self-styled teachers is staggering.

If you read blogs in this niche often, you probably know a lot about how to do things just like the experts: how to make money blogging, how to attract a storm of traffic to your site, how to spread your work far and wide through social media, how to launch a product and how to write the world’s best blog post.

But whenever we outline the perfect way to do something - the ideal process that all the experts use - we also outline a dozen wrong ways. Pitfalls to be avoided, common mistakes, amateur errors. As the information on doing everything right becomes more and more prevalent, there are fewer and fewer excuses to do anything wrong - to be less than perfect.

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