Photo by Cia de Photo.

This is the third and final part to a series on choosing a topic for your new blog. In it, I’ll discuss how to grow your blog even when you’re pioneering a topic that hasn’t properly been covered before. Read Part 1 of this series, Read Part 2 of this series.

The best aspect of launching in an under-served niche is access to an undivided market. If you’re the first quality blog on a topic a lot of people have been searching for, you’ll generally become the biggest blog in that niche because you were the first — as long as you stay consistent. ProBlogger.net, arguably the first blog about blogging, is still the biggest. FreelanceSwitch, arguably the first blog dedicated to freelancers only, also continues to remain the biggest in its niche.

While it’s increasingly rare to find a blog that is the only one of its kind, it’s still possible to find yourself in an under-served niche (meaning there aren’t enough blogs to meet demand). Because there’s less competition, it’s easier to stand out as one of the best. As long as your leading position in the niche is unchallenged, you’ll grow at a rapid rate. Tapping into an under-served niche is what many bloggers dream about when brainstorming blog topics.

While the potential gains are great, surviving in an under-served niche can present a host of difficulties. Though the challenge is a tough one, it’s certainly not unbeatable. In this post, I’ll show you how to succeed in a tough, frontier niche.

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