Photo by Pink Sherbet Photography.

This is the second part to a series on choosing a topic for your new blog. In it, I’ll discuss how to grow your blog even when there are a lot of other blogs on the same topic. Read Part 1 of this series.

Starting strongly in a crowded niche will involve emphasizing strengths and minimizing weaknesses. You can use the other blogs and websites in your niche as footholds to growth. Here’s how:

Let your peers provide a platform. Let’s begin with the obvious: your target audience is reading other blogs in your niche, so that’s where you should try to attract them: by commenting, guest-posting, pitching links or becoming a contributing writer on one of your niche’s most popular blogs.

A crowded niche indicates a strong demand.Make the most of this. If no-one is doing quality blogging on a particular topic, it might be because the target audience for such a topic is incredibly small. An empty niche does not automatically indicate an under-served niche.

Read More…