The 3 Month Growth Plan
Photography: Penguins Jump onto Icefoot by Dr. Levick (NOAA)
Those of you who have jumped on board recently might not know this, but Skelliewag has barely shed its shrink-wrap. It opened to visitors on July 26.
In around a week-and-a-half Skelliewag will be 1/4 year old. At this point I feel I’ve learned some important lessons about growing a site from nothing to something and this week provides an exciting opportunity to share them.
The next three posts will outline a tried and tested 3 Month Growth Plan for a new site or one that needs a kick-start to more rapid growth.
It’s tried and tested because it is the exact same blueprint I’ve used to bring Skelliewag to where it is today.
Keep in mind, also, that this blog exists within a crowded and mature niche. There’s no reason why your site couldn’t excel far beyond this one by following the same growth blueprint.
The 3 Month Growth Plan: Month 1
This month corresponds to sites in the early stages of growth: usually less than 200 visitors a day and with under 100 subscribers. Whether your site is brand new or an undiscovered gem, the 1 month growth plan should help take your site to the next level.
The 3 Month Growth Plan: Month 2
This month corresponds to sites that have started to find their feet: usually bringing in around 200 to 300 visitors a day and with under 200 subscribers. The growth plan for Month 2 will start the ball rolling for rapid growth.
The 3 Month Growth Plan: Month 3
This month corresponds to more established sites with 300 – 500 visitors a day and 300+ subscribers. By this point, you should be able to start focusing on content more so than self promotion, as others will begin to spread the word for you.
What if these growth stages don’t fit my site?
If you’re lucky enough to have grown beyond these stages I do believe the post series will still be of use to you, particularly if you begin a new project in future.
How will it work?
The next three posts, across three days, will explore the first, second and third stages of the growth plan. As I add each new stage to the plan I’ll update this central hub post with a link.
