The Art of De-contextualization

I’m sure I’ve mangled that word, but as far as I’m concerned, the word was probably mangled in the first place. I wanted to update a previous post on rethinking link round-ups by pointing you to an interesting strategy by Michael Martine.

He’s used the ‘Quotes’ format (where you take a quote from the piece and include a link bundled with it), but with a twist.

My suggestion was to pull out the quote that best encapsulates the core message of the piece, but I think Michael may have discovered something all-together more clickable.

From Brian Clark at Copyblogger:

“This is when I first realized that Google is truly making people retarded.”

Works, doesn’t it? Next time you do a links round-up, consider some de-contextualization.

Great idea, Michael!

[See it here: Overheard in the metablogosphere]