How we got 126,244 Facebook Fans 1216

Some of you may not know this about me, but I work full-time as the manager of Envato’s educational network, including FreelanceSwitch, Nettuts+, Psdtuts+ and 9 other sites. Each of our sites have had Facebook Pages for a while now, but they never really took off until I set aside the time to do an in-depth investigation on Facebook marketing strategies, […]

Why Value Rules the Attention Economy-178

“…in an information-rich world, the wealth of information means a dearth of something else: a scarcity of whatever it is that information consumes. What information consumes is rather obvious: it consumes the attention of its recipients.”– (Herbert Simon 1971, p. 40-41) You’ll never read every good, relevant post in the blogosphere on any given day. You’ll […]