How we got 126,244 Facebook Fans 1216

Some of you may not know this about me, but I work full-time as the manager of Envato’s educational network, including FreelanceSwitch, Nettuts+, Psdtuts+ and 9 other sites. Each of our sites have had Facebook Pages for a while now, but they never really took off until I set aside the time to do an in-depth investigation on Facebook marketing strategies, […]

Ask the Readers Where are the Holes in your Leaky Bucket 175

As bloggers, webmasters and web workers, none of us are perfect at what we do. From the A-listers to the Z-listers, there are things we all need to work on. For the sake of illustration, try to think of yourself as a leaky bucket (hopefully something you don’t do too often). The little holes in the […]

How to Write the Perfect About Page by Numbers 150

New visitors to your site want to know straight away what your site has to offer them. A prominent link to an ‘About’ page says: “Want to know what this site is about? The answer is right here.” Usability should be conversational. A new visitor asks, internally: “What is this site about?” Your About page provides […]

How to Create and Publish Your Own eBook with a 0 budget 53

eBooks are books or pamphlets in a digital format. They’re a unique form of web content because they’re inherently portable. An eBook can be shared and spread far beyond your web presence. There are a number of ways bloggers, webmasters or any web user can leverage an eBook to achieve a variety of outcomes, from building […]

Why Value Rules the Attention Economy-178

“…in an information-rich world, the wealth of information means a dearth of something else: a scarcity of whatever it is that information consumes. What information consumes is rather obvious: it consumes the attention of its recipients.”– (Herbert Simon 1971, p. 40-41) You’ll never read every good, relevant post in the blogosphere on any given day. You’ll […]