In light of the positive feedback received for A Beginner’s Guide to Making Your Site More Usable, I’ve composed a 19 point checklist that should be useful to any blogger looking for a practical way to evaluate (and improve) the usability of their blog. Many of the principles here will apply to websites, as well. 1. […]
Category Archives: Blogging
Creating Passionate Readers 212
The marketer’s daydream is to ‘evangelize’ products and brands — to create customers who are passionate about what the marketers are trying to sell. When it comes to blogs and websites, having a passionate readership is just as valuable. By evangelizing your blog, you create an audience who is eager to link, comment and vote for […]
50 Tips to Unclutter Your Blog 44
Tied to the internet productivity movement is the internet uncluttering movement. There are a slew of new websites dedicated to helping you unclutter your home, your work and your life. I want to contribute to this movement with a manifesto for defeating blog clutter. Blog clutter is the stuff your readers really don’t need, and it serves mainly […]
12 Examples of Viral Content and What We Can Learn from Them 101
Viral content spreads via sharing, word of mouth, and reproduction. It is one of the most powerful ways to promote your blog or website, because the content spreads, literally, like a virus: one person views it, it leaves an impression, they share it with two other people, who share it with two other people, and […]